French developer Voodoo games bought social platform BeReal for €500 million (or $536.9 million).
Known for free games like Spiral jump and hole.io, Voodoo aims to use BeReal as a way of “strengthening”. [its] global position.” As for BeReal, the tech company wants to “accelerate its growth” by leveraging the technology and knowledge Voodoo has acquired over the years.
BeReal was founded in 2019 and is mostly known as a social platform without likes or followers defining the experience. Photos also automatically disappear 24 hours after posting, and currently have 40 million active users.
Hypercausal capabilities between Voodoo and BeReal
Although this is not the first time that there are games got into bed with social networks, this partnership offers exciting opportunities for Voodoo and its hyper-casual games.
For founder Alexis Bareyat, Voodoo will allow BeReal to have a “sustainable growth path” that was previously unavailable. The press release says the company will pursue new features and growth through “organic and paid marketing.” [various] markets”.
Voodoo co-founder Alexander Yadi noted BeReal’s ability to address “the universal need to share real, unfiltered experiences with close friends.” As part of its push for consumer apps, the company hopes to “unlock synergies” with BeReal.
“We are very excited to bring our teams together,” said Yadi, “and leverage Voodoo’s know-how and differentiated technologies to scale BeReal into an iconic social network for authenticity.”